The Cemantica Journey Management platform seamlessly integrates with Qualtrics to extract survey data and incorporate it into customer journey maps.
This enables users to enrich their journey maps with authentic Voice of the Customer (VoC) insights, such as feedback, sentiment and scores, directly derived from Qualtrics surveys.
Configuring the Qualtrics Connector in Cemantica
Let's review how to configure the Connector in three simple steps.
1. Access the Cemantica Integration Center
Go to the Integration Center in Cemantica to configure the connection to your Qualtrics.
👉 You can connect to several Qualtrics instances
👉 Only Admin roles have access to the Settings menu
2. Get the data from your Qualtrics
Get the configuration data from Qualtrics and add it to Cemantica:
Name: Configure the Name of your connection. For example: Qualtrics
Token and Host: Get the information from your Qualtrics Admin User by accessing User Settings (see the screenshot below)
*The host URL format is: https://{yourdatacenterid}.qualtrics.com
Retrieve Data Frequency: Daily, Weekly, etc.
3. Test the Connector
Test that the connection is configured successfully:
Open a Journey Map
Add the Feedback Data lane
Check that the Qualtrics Connector is available when adding a new Feedback Data item
Check that the Connector retrieves the links of surveys available from Qualtrics
Congratulations! You can start enjoying the Connector.
Understanding Different Survey Integration and Behavior Scenarios with Qualtrics
When connecting Cemantica with Qualtrics, timing matters. Depending on when your survey goes live and when the integration is activated, data syncing behaves differently.
Below are three common cases to help you understand what to expect and how each setup impacts your consolidated KPI view.
Case 1: Survey is live before Qualtrics integration
Example:
Survey goes live on Day 1.
Qualtrics integration is completed on Day 10.
What happens:
The first data retrieval will automatically include all responses collected between Day 1 and Day 10.
No manual action is needed after integration — the sync automatically pulls past survey data once connected.
The KPI values will reflect all existing survey results after integration.
Case 2: Integration before survey go-live
Example:
The survey is integrated with Qualtrics before launch.
The option “Retrieve data” is selected.
What happens:
All responses will be added automatically as soon as the survey goes live.
Data will flow into Cemantica continuously from the start.
The consolidated CX KPIs at journey level will be accurate and updated in real time.
Case 3: Survey not live yet (to avoid ‘zero’ impact on averages)
Example:
The survey has not launched yet.
You create a Qualtrics integration record in the journey and select “Save and complete later.”
The option “Retrieve data” is activated after the survey goes live.
What happens:
No results are added before the survey launches, so the consolidated KPI view remains unaffected.
Once the survey goes live and you activate “Retrieve data,” responses are added automatically from that point onward.
This setup helps prevent “zero” values from skewing average KPIs before actual results exist.
👉 If you have any questions, please contact us at [email protected].