Speed up your mapping work by turning raw research, workshop notes, or market analysis into structured, actionable items directly on your Journey Map. Instead of manually adding or copying and pasting information from your documents, you can simply upload a document and let Alex AI do the heavy lifting.
Alex AI scans your file, understands the content and automatically extracts key information, such as Pain points, Gains, Insights, Opportunities, Solutions, or Actions to add in the correct lane and under the appropriate journey map stage. This saves time, reduces manual errors and ensures that important data is captured consistently across your map.
Note: The import process typically takes only a few seconds, but larger or more complex files may take a few minutes to process. Once Alex AI has finished analyzing and classifying your data, you'll see the results appear automatically.
What Alex AI can extract
Pain points
Gains
Findings / Insights
Opportunities
Solutions
Actions
Alex reads your document, identifies these items, and includes them in the relevant journey stage.
Supported file types
PDF
Excel (XLS, XLSX)
PowerPoint (PPT, PPTX)
Word (DOC, DOCX)
CSV
Images (JPEG, PNG)
Before you start
Open the Journey Map you want to enrich
Make sure your stages exist. Alex AI will use them to organize items
Have your source file handy. Market analysis, research notes, workshop outputs, or customer docs all work
How to upload a file (any lane)
Open the Journey Map
Go to the lane you want to fill (Pain points, Gains, Findings/Insights, Opportunities, Solutions, or Actions)
Upload your file
Click Import
Review the results and edit where needed
Repeat for other lanes if you want to pull more types of items from the same file
Detailed steps with examples
Pain points
Go to the Pain points lane
Upload your file and run the import
Alex AI extracts pain points it finds and places them under the right stage
Open each item to confirm wording, merge duplicates, or delete noise
Gains
Open the Gains lane
Upload the same file or a different one
Alex AI detects gains and assigns them to the relevant stage
Adjust phrasing so the language matches your team’s style
Findings / Insights
Open Findings / Insights
Upload and import
Alex lists insights from your file and groups them by stage
Use short, clear statements. Add links or references if needed
Opportunities
Open Opportunities
Upload and import
Alex AI scans for opportunities and adds them to the lane by stage
Quickly triage: rename, remove, or mark priority
Solutions
Open Solutions
Upload and import
Alex AI proposes solutions it identifies and places them by stage
Connect solutions to opportunities if your workflow requires it
Actions
Open Actions
Upload and import
Alex AI creates action items and sorts them by stage
Assign owners and due dates in your normal process after review
Reviewing and cleaning up
Scan by stage. Check each stage for relevance and duplicates.
Tighten wording. Keep items short and specific.
Remove noise. Delete anything out of scope.
Standardize. Align terms with your internal taxonomy.
Tips for better results when importing data
Use clear headings and bullets in your source files. It helps Alex AI detect intent
Keep one topic per section in the document when possible
Split very large or mixed-topic files into smaller uploads
Re-run imports per lane rather than trying to pull everything in one go
After import, do a quick “stage-by-stage” pass to confirm placement