We have multiple ways to create a new Persona in the Cemantica Journey Management tool:
Create from scratch
Create from an existing template
Copy an existing Persona and make the relevant edits
Creating a Persona with Alex "AI"
1. Create a Persona from scratch
From the Persona menu, click “New Persona.”
You can then:
Start with a blank canvas
Or generate a Persona using our AI assistant, Alex (see our guide on creating Personas with AI)
Both options let you build a Persona entirely from the ground up.
2. Create a Persona from templates
You can also create Personas using templates. There are two types:
Cemantica Templates – predefined Personas we’ve created to help you get started quickly
Organization Templates – templates saved by administrators to keep formatting consistent across your company and speed up Persona creation
3. Copy an existing Persona
Finally, you can duplicate an existing Persona and make the necessary edits. This is useful if you want to build on work that’s already been done.
Once you’ve chosen your method, you’re ready to start creating Personas.
You can watch this video to easily understand how to create your own personas for your target groups using a simple drag-and-drop editor. This editor allows you to include images, quotes, text fields, and profile information in your own layouts.
4. Creating a Persona with Alex "AI"
You can also create a Persona directly with the help of Alex, our AI assistant. Simply provide Alex with a prompt that includes key details about the Persona you want to build, for example:
Name
Age
Profession
Interests and preferences
Dislikes or challenges
Based on this input, Alex will generate a complete Persona profile for you. The profile doesn’t just include basic demographic details, it also expands on the Persona’s needs, expectations, motivations, and frustrations. This allows you to quickly build rich, well-rounded Personas without starting from scratch, while still tailoring them to your specific context.
To create a Persona with Alex, is simple. Navigate to Persona section on the left side menu and select "New", then "Generate with Alex (AI)"
Provide Alex with a prompt about the Persona you want it to create, click "Generate", and Alex will handle the rest.
Please watch this video to understand how to create a Persona in Cemantica.