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Manage your Journeys

How to effectively map, connect and prioritize journey maps for deeper insights

14 articles
Journey Mapping and Service Blueprinting fundamentalsUnderstand the key elements, benefits and differences of Journey Maps and Service Design Blueprint Maps
The main components of a Journey MapExplore the main items you can use in the Cemantica platform when creating and enriching your maps
How to create a new Journey MapDiscover the flexible ways to start journey mapping in Cemantica
Understanding Lanes and how they behave in a Journey MapStructure your data when journey mapping
How to manage several Personas in your mapLinking multiple audience segments to a journey map; why, when and how.
How to identify and capture InsightsMove from assumptions to actionable data in journey mapping
Understanding the Sentiment Map LaneSurface the feelings of Personas and real customers at each interaction and touchpoint
Sharing and Exporting Journey MapsConnect the siloes, work together and drive collaborative journey management
How to manage Lanes' behavior when working with several PersonasUnderstand the impact of linking and switching mulitple Personas on your Journey Map Lanes
Using and managing Comments in a Journey MapInvite stakeholder and team feedback, track activities and keep the productivity going
Wants vs. Needs in Service DesignUnderstanding a key step in Service Blueprint mapping to support prioritization for the business and the customer